To realize its goals Arupa Mission Research Foundation has adopted an innovative strategy. This strategy for the year 2004-2005 touches seven key areas. All these key areas include bringing change in the lives of vulnerable people (women, children, disabled, aged, diseased and the scheduled tribe and caste inmates/prisoners and poor livestock keepers) through:

• Food Security and Alternative Livelihood: To help the poor to help themselves by utilizing available resources and skills and enabling them to own the process of development.
• Health and Advocacy: Advocating for rights of disabled population, other vulnerable groups and Campaigning for AIDS awareness
• Disaster Management: Explore new issues and needs for disaster preparedness and mitigation and continue the previous efforts put in for post disaster reconstruction and rehabilitation.
• Environment, Alternative Energy Resources and Bio-conservation: Advocating and implementing renewable energy resources as a an effective and non conventional means towards bio conservation
• Information Communication Technology as a means of Sustainable Development: Bringing relevant knowledge to people through Information Communication Technology as a step towards food security.
• Acknowledging Contributions of people: Acknowledging people who have contributed in bringing Orissa to the path of development and have brought glory to the state with their work in specific fields through the Utkal Surjya Samman and Arupananda Award of Excellence.
• Creating Documentary films and Campaigning: In an attempt to reach out to a larger and wider population regarding socio-economic and developmental issues as well as issues of concern regarding environment and bio conservation, AMRF creates need based and development issue based documentary films. The concerned department here is called Arupa Vision.